it featured a child narrator and video of national rifle association leader wayne lapierre from 1999. >> the n.r.a. once supported background checks. >> we think it's reasonable to provide mandatory criminal background checks for every sale at every gun show. no loopholes anywhere for anyone. >> ifill: the 30-second spot aired on the cbs affiliate that serves washington d.c., but lapeer air repeated yesterday the n.r.a. no longer supports universal checks. >> it's a fraud to call it universal. it's never going to be universal. the criminals aren't going to comply with it. they could care less. >> ifill: he insisted most americans will not buy the president's push for new gun laws. >> they don't want more laws imposed on what is only going to be the law-abiding. they see how little all this has to do with keeping our kids safe and how much it has to do with a two-decade long agenda to just drug out the same old gun ban proposals they've been trying for 10, 20, 30 years and piggy-back them on to this tragedy. >> ifill: president obama says his ideas are common sensory form not punitive